The Agency School
June 30, 2022 2022-09-01 10:56The Agency School
The Agency School
Welcome to The Agency School! In this course, I make it so tastefully easy for anyone to learn how to successfully run a digital marketing agency. It doesn’t matter how old you are, people of all ages can do it. If you are about to take this course, please understand that you have to be in the right mindset and have a good attitude. Business owners, managers, attorneys and doctors don’t want to work with negative people, let alone pay for their services. It’s just not how it works in this industry. If I went on a call or walked into a meeting complaining about traffic, my problems, or how awful my day was, I would drastically decrease my chances of getting the client.
On the other hand, if you are self-motivated, have grit, enjoy solving problems, stand tall, love to smile, full of heart and have a creative eye, we are going to take all those qualities and unpack them so you can create a full-on career or a side job at the very least! Get your brain and body and ready… we’re going to make you the owner of a digital marketing agency!
Just so you know, during the course I use an Apple computer. You can use whatever you want, but I guide you on shortcuts, installing softwares and other things for a Mac. If you use Windows, it will be very similar, I just suggest you pause the video and do a quick Google search on how to do those shortcuts on a Windows PC.
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Introduction
Let's dive into what I will teach you and what I won't teach you right off the bat. This is an online, in-depth course to become the owner of a digital marketing agency. I will teach you how to get clients, talk to them as well as the basics of design, web development, hosting and other core strengths you'll need to know to run an agency while working from home. I don't talk about tax write offs although just about every computer or software you buy, including this course, can be written off as a business expense. I will not teach you about renting an office although it's a great idea if you start building an in-house team. I've had a couple offices, it was just really never my thing. It's just a given that you have to be respectful and polite to give the best customer service so I won't be teaching you how to talk to them. I am just going to assume you're going to use your best judgement and be kind during the good times and some obstacles you may come across. I will show you what I have been doing for over a decade and the steps I took that worked for me. If you follow closely and make smarter decisions than I did, you will succeed and probably do better than me. If you skip a lesson, and do something other than what I show you, you may struggle so just do yourself a favor and watch every lesson, take notes because this course is loaded with information. In any event, you will do great! I explain everything in the most clear way possible so that you understand everything from beginning to end.
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Setting up your agency
Let's get your agency set up the right way!
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Getting clients
Now that you're all setup with your agency and you're looking good, let's get you some clients. In this part of the course I will show you how to get clients via posting ads, where to post them, cold calling, emailing and hiring a small sales team.
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Starting a web design project
Now that you've gotten your first, second, third client... How are you supposed to manage all these projects?
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Starting a logo project
Logo & branding projects are quite fun! They can be a little time-consuming, so don't try to rush them! Creative projects such as these need time to be nurtured in order to deliver your best!
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Starting an app project
Apps! Something we all use literally, EVERYDAY! You're going to have so much fun learning about the app world.
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SEO (Search Engine Optimization)
This part can get a little tricky. Not to worry, you're going to learn what SEO is and how to stay afloat in the ever-evolving SEO world!
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Google Ads
Google Ads are also a little tricky, but don't worry, you'll learn how to manage them and how to have fun with them at the same time.
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Photos & Videos
For a creative nut like yourself, you're going to have a lot of fun with this one!
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Social Media Marketing
Oh social media... we love and hate you at the same time. In this lesson, you're going to learn to love it more than you hate it... hopefully... Just joking! You're going to love it, hang tight, we're going for a ride!
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Hosting
This is the part of the course that will tie everything together so you can see how the internet world works.
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Support
Congrats! You are all done! Yea, I know... it's a lot of information, but you have a membership for an entire year! You have so much time to relearn and master all of these skills and all of this knowledge! Please wait till you finish the course until we book your free consultation.
